Maytag is a 100+ year old brand with a storied history of dependability. However, our social media strategy was showing its age. At WoW Studios we completely overhauled the Maytag social media approach. Less ads. Less money. More content. More Millennial engagement. We transformed the business from a few paid posts a year featuring ad content to a holistic plan for in-market Millennials designed to drive engagement, brand relevance and brand recall. We embraced the always on nature of social platforms and produced nearly all of our content in house and on the fly. We developed weekly content calendars designed to specifically speak to our millennial consumer and break through the scroll. Did it work? Did it ever.

300% increase in engagement in less than one year.

Brand preference up 3pts with the lowest historical category spend ($1MM total for 2025)